Why We Exist

At Bubblegum Co. we’re not just making socks—we’re making statements. We believe that life’s too short for boring socks, and your wardrobe deserves a pop of personality, colour, and fun. But we’re not stopping there. Every pair of our vibrant, premium socks does something bigger: it gives back to Australians who are experiencing mental health condition/s.

 

Nearly half of all Australian adults (8.5 million) have experienced a mental health condition in their life time, on average nine Australian's take their own lives everyday. There are tragic ripple effects for every suicide for friends, family, colleagues and the broader community. We recognise the urgent need to support mental health initiatives!

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What We Do

We design socks that start conversations. With bold patterns, vibrant colours, and a focus on comfort, our socks are perfect for those who dare to stand out—whether you're in a meeting, on the go, or lounging at home. And for every pair sold, we donate 10% to Beyond Blue to support mental health initiatives across Australia.

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How We’re Different

Most companies sell products. We deliver impact.

• Unmatched Style & Comfort: Every sock is crafted with premium materials, ensuring they feel as good as they look.

• A Bigger Purpose: With every purchase, you’re not just upgrading your wardrobe—you’re helping to brighten the lives of Aussies living with mental health condition/s.​

 

Our Promise to You

When you join the Bubblegum Co. community, you’re stepping into a world of creativity, confidence, and connection. Whether it’s through bold socks or meaningful contributions, we’re here to make a difference—one step at a time.